Event marketing is not just about organizing or attending events — it is about creating experiences that drive real business results. Through events, companies can strengthen their brand and turn new connections into real opportunities.

During the event, we will discuss how to effectively use international conferences for business development and professional networking. In particular, we will cover:

how to find relevant events and evaluate their effectiveness already at the planning stage;
how to strategically approach participation in an event — from choosing the format to setting clear goals;
how to design and equip a booth to attract attention and engage high-quality contacts;
what communication campaigns should be launched before, during, and after the event;
how to build an effective follow-up strategy to turn connections into real opportunities and results.

Speaker:

Alina Yuzhytsia — Events Manager, Global Marketing at SoftServe.

An event manager with over 10 years of experience in the events industry. During this time, she has worked with various formats — from large international conferences to smaller experiential events where emotion and participant experience play a key role. Her core expertise covers the full event lifecycle: from idea and concept development to execution and results analysis. She creates events that not only impress but also help achieve business goals.

This meeting will be interesting for business owners, managers, and PR specialists who want to use events as a tool for growth and achieve measurable results. It will also be useful for startups looking for effective ways to attract attention to their products.

The event will be held in a hybrid format — both online and offline.